The fastest, quickest, easiest way to make sales is to send out a stand-alone email endorsing the product to your existing customers. And, if you have an opt-in list where people specifically and deliberately request to be on your mailing list, you can send an email to them also.

No spam. People must have given you permission to email them.

WHAT MOST PEOLE DO WRONG IS SEND ONLY EMAIL FOR A PROGRAM. If you have a program that is really hot, really making you good money, continue to send promotions on it to your list as long as they make you money.

Once is not enough.

If you track your click throughs when you send out an email, you'll know your numbers. That is, how many people click from the email to your promotion. There is such an email glut nowadays that your email gets buried. That is why you send out multiple promotions.

Here is an example of an endorsed letter:

Dear Customer,

If you'd like to know how to (insert benefit of product), I have a tip for you.

The other day I stumbled across a product that showed me how to (insert benefit). It's called (insert product name)

I did X (add action) with it and I can tell you this -- it really does work!

There are a bunch of products on (insert topic). But this one was different for me. Here are some of the things I like about it:

1. (insert benefit one)

2. (insert benefit two)

3. (insert benefit three)

4. (insert benefit four)

To discover all the secrets for yourself, go to --

(insert your reseller URL here)

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Analysis

The reason the letter of endorsement works is credibility. People on your list believe you, not someone they don't know. So they want to hear what YOU thought of the product. How you liked it. How it worked for you.

Whatever the product is. It doesn't matter if you're selling toothpaste or hair tonic. It's all the same. People want to hear your personal experience.

It's much better to send an email that gives your opinion than a slick piece of advertising. Oftentimes, something that comes across as slick is far less effective than an email that comes across as real and human.

The most important thing about the email is talk using the word YOU. Don't talk just about yourself or how great the product is. Talk about your experience with the product and how and why it will benefit the reader.

For example, instead of beginning an email with:

"We've just discovered a new widget," say, "If YOU'RE looking for an easy way to do XYZ, then here's something new I just ran across." I capitalized the word "you're" for emphasis. You wouldn't capitalize it in an email.

The point is, use the word "you" a lot. Talk in terms of what the reader wants and only about your product in the context of those wants.

Here are a few tips on formatting emails:

* Use CAPITAL LETTERS SPARINGLY. IF YOU HAVE A LOT OF CAPS LIKE THIS IT IS HARD TO READ. A FEW CAPS GO A LONG WAY.

* Use hype sparingly. For example, use exclamation points only to make an exceptional point! Don't use them all the time! If you use them all the time, they lose effectiveness!!!! Oh, and only use one exclamation point, not multiple ones like this!!!!!!

That looks amateurish. And in a recent survey we did, next to spam as being the #1 "dislike" on the net, hype ranked a very close second. People are tired of hype, so use it sparingly.

* Break each line at 60 characters or less. I break my lines at 58 characters. If you don't do that, some mail readers will cause line breaks in the middle of sentences that makes the email impossible to read.